Live + 7 DVR Ratings: Fringe “LSD” episode tops % gains
During the thirtieth week of the broadcast season (April 11-17), as has become fairly typical when they both air new episodes Modern Family and Fringe topped our rankings for the week’s DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.
Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding a gigantic 2.3 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. I believe that’s the most for any single broadcast episode this season. By comparison, more adults 18-49 watched Modern Family after the airdate on their DVRs than watched Fringe in total.
Fringe led the % adults 18-49 ratings increase from DVR viewing, adding 69% to its Live+Same Day adults 18-49 ratings.
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:
18-49 Live+SD (rating): 1.3
18-49 Live+7 (rating): 2.2
Post Airdate 18-49 Rating Absolute Increase From DVR Viewing: 0.9
Post Airdate 18-49 Rating % Increase from DVR Viewing: 69%
Viewership Live+SD: 3.571 Mill
Viewership Live+7: 5.474 Mill