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>Fringe – 3.10 The Firefly Ratings

>NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 17 – 23, 2011

Key weekly highlights:
 Kitchen Nightmares and FRINGE tied as the highest-rated programs of the night and combined to outperform FOX’s Friday night prior season average by +111% among Adults 18-49 (1.9/6 vs. 0.9/3).

Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/09/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 1/09   Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change
FRINGE                                          1.9/5                                         2.7/7                            +42%


Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/09/11), FOX’s scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 1/09   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change
FRINGE                                               5.1                                          6.9                          +35%

Weekly Program Rankers

FRIDAY
9:00-10:00      FRINGE (P): (A18?49: 1.9/6, 4.9 Mil Total Viewers)

The season premiere of Kitchen Nightmares (1.9/6) and the time period debut of FRINGE (1.9/6) on Fridays were tied as the highest-rated programs of the night in Adults 18-49 and gave FOX the nightly win among Adults 18-49, Adults 18-34, Teens, Adults 25-54 and virtually all key demos.

FOX posted its highest rated Friday night with entertainment programming in almost two and a half years among Adults 18-49 (since two episodes of Are You Smarter Than a Fifth Grader on 9/5/08).

Kitchen Nightmares and FRINGE combined to outperform FOX’s Friday night prior season average by +111% among Adults 18-49 (1.9/6 vs. 0.9/3).

At 9p the time period premiere of FRINGE on Friday matched its prior Thursday season average among Adults 18-49 (1.9) and grew +12% over its most recent telecast on Thursday, 12/9/10 (vs. 1.7/5). FRINGE won the 9p hour among Adults 18-49 and Adults 18-34.

source

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